In the first page in the report section is a current snap shot of activity on your account. “Mambo Now.” There are six graphs that show the type time and number of transactions in and out of your account. This gives you a quick visual presentation of activity on your account. The graphs on Mambo Now page gives you the transaction count (number) on the vertical axis and the time of day on the horizontal axis.
There are six graphs that provide reports on the following important metrics:
- Transactions for the day
- Forms In (submissions)
- Emails out (Total)
- Emails to a list
- Subscriptions in
These numbers are valuable in analyzing your marketing metrics. How big was the response to that campaign that went out last night? When did people begin to respond? How many subscriptions resulted from the campaign/mailing? How many un-subscribes did we get?
There are also summary reports on total traffic by week, month and total to date. These are simple transaction counts that give you a general overview.